About the role

We are looking for a core product marketing team member to own all our communication strategy across product, reach outs, events, social media, blogs, collaterals and everything in the universe of content. You will be responsible for the end to end planning as well as execution of strategic campaigns as we scale the product across geographies. Your KRA is ideating, creating (with design help), publishing & marketing content. Your understanding of technology & creativity of words is a key combination to success in this role.

Assessment Fit

A Recognic team member is a highly motivated individual with a phenomenal amount of passion and energy for whatever he/she engages in; Who respects honesty, integrity, initiative and creative approach to problem solving; An inspiration to colleagues, he/she is a tenacious, and highly driven professional with a proven record of success and with a strong empathy for people - clients, partners, colleagues or vendors.

Are you,

• A successful rainmaker having engagement expertise with technology executives?
• Willing to learn, re-learn, research, break, fix, build, re-build and deliver awesome presentations to solve real business/consumer needs?
• Able to conceptualize the right solutions for complex and diverse business needs?
• An agile critical thinker, trying to improve things you witness around you?
• An open source enthusiast also familiar with cloud products and solutions?
• Able to work independently?

Key Responsibilities

• Online Promotion using social media
• Build a community around our online assets
• Use SEO to increase the reach of our online collateral including our website
• Set-up a CRM systems to track prospects and growing online networks
• Identify potential strategic partners
• Enhance our online Brand
• YouTube Channel creation and marketing of exclusive content
• Devising strategies to drive online traffic to the company website
• Build engagement best practices by introducing interesting content/write-ups in accordance with the brand values and objectives
• Strong writing skills - should generate continuous content for our blogs, websites, and other online content, marketing collateral including brochures & PPTs
• Strong online network with the ability to nurture an online community
• Should be able to independently use page-layout and image-editing programs
• An excellent understanding of Conversion Rate Optimization (CRO) for websites and landing pages
• Experience of conceptualizing and working on online communication tools like websites, microsites, internal portals, share points, web analytics tools and reporting metrics, networking tools like discussion boards, blogs etc
• Familiar with Social Media marketing using Twitter, YouTube, Facebook, LinkedIn, Blogs
• Google Adwords/Analytics certification will be an added advantage

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